The simple minded people do not have to understand the intracacies of POET. Marketing wil give them all they need to know. Simple minded people will understand what marketing tells them about speed, lack of heat, and all the other wonderful things that POET can do for them in their choice of electronics. imo, that is what the simple minded people - who will be the buyers of their choice of product - need to know and they will want product "powered by POET"