'The trick is to boil complex concepts down to their simplest form and communicate your product’s value in a way that’s meaningful to customers.'

The above quote taken from the article in Eileen's post empathise's a problem for POET to get its message accross.

When briefing friends about POET they understand faster/cooler but as you list advantages and the string of gwizz inventions POET IP has already achieved their eyes mist, comprehension fades and the success story seems to stretch credibility. Simplifying complexity as quoted is key.

The advert ' one company is changing the foundation of electronics' is a master piece of simplicity. So full marks to those that produced it.

But the problem of technical information overload remains. Thinking back to the EC event last year and GT's bland delivery, albeit conceptually brilliant, I had rather hoped that AM's arrival might have heralded the arrival of a briefing speaker of some substance. AM appears in other prior video clips to display aptitude for simplifying and explaining technical complex matters.

Do others feel that it's time for the public to hear from our star signing?

Sulasailor