Moska, this is one of the biggest issues our company has faced even going back to Dr Taylor's work.  I recall the buildup to his Empire Club appearance, and how flat that fell because you had a scientist explaining to a group on non-scientists, complex science.

What we need, is context.  The lay investor, even those who have been into this company for 8-9 years like me, still have a difficult time articulating the simple end user advantages of the OI platform.  As someone who's expertise is in marketing and communications, I fully understand the challenges of illustrating, demonstrating, and communicating this platform given budgetary constraints and priorities, along with the issues of disclosure and proprietary information.

But if a video was created that cleverly (possibly using simply analogies) was ever produced, that could have as big an influence on the share price, as any technical update news release...and probably more.  (Because without context, this platform is too abstract for the average person.)