Mironclaw: More presence on social media?
Oh, yes, there’s sooo much room for improvement in social media! “More” presence on social media would be easy, because currently there is nothing whatsoever. POET Technologies in non-existent on Twitter, Facebook, etc. and misses the opportunity to build up a community of friends and followers. Maybe that doesn’t have any direct impact on getting in touch with potential customers, but whether and how you act on social media shapes the public image of your company.
(They set up a Twitter account @superphotonics, but this hasn’t been done properly in some way, and now it is blocked.)