I thought the action all week was wonderful, and especially today where one would normally expect blah volume.

We are hopefully headed toward a critical mass of investors, which to me is that number that is sufficient to create sufficient buzz to keep the daily volume over, say, 700,000 shares. Doesn't mean we go up almost every day, but it means that there are lots of eyes, ears, and mouths (keyboards) involved. 
So when news hits, the reaction is stronger and more sustainable.