Aiming to become the global leader in chip-scale photonic solutions by deploying Optical Interposer technology to enable the seamless integration of electronics and photonics for a broad range of vertical market applications

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Message: Promotion and its effects

Nice to have a rare visit from Scary and his logical request that more be spent on promotion by PTInc.   

The motive that has driven this period of board gloom is jealousy. An emotional response to the success of another company, success that I'm prepared to accept is due to better promotional activities, but then possibly a blip which yet may be short lived, or just a bump on the rocky road to commercialization, we'll just have to wait and see.  

What emerges from the gloom is whether we have a valid shareholders' issue about company politics that the company needs to address.  Politics being about the allocation of scarce resorces.   

From my point of view a considerable amount of management time and company resources have just gone into promoting POET'S impact at the OFC. The specific target at the OFC being the minds of CTOs  of independent Optical IC Companies. 

The point has already been made that the success of management's promotional efforts will not be seen for some time yet, whilst the stunning realisation and implications of what POET can demonstrably  achieve are:  absorbed, discussed by boards and ways forward determined. In our judgement of what equates to success, we have been asked to  determine this by the number of 'Design Wins' achieved. 

Jealousy of the success of another players promotional policy is IMO a worthless emotion until the outcome  of what was achieved at the OFC can realistically be determined by the number of design wins achieved. So let's be patient and wait until we can do that.

Those who imagine that such key Data can be determined and proceesed in weeks need to think months.  To winge to the degree demonstrated here of lack of promotion is missing the reality of what our management can actually achieve.

Nevertheless and in support of what several including Scary and lumenge have said it is time that management need to consider whether promotional  activities that could clearly divert them from the main aim of commercialisation now need to resourced more effectively. AGM time is upon us.

Perhaps FJ could reflect this opinion to management given his links, but personally I feel that that senior management, in all probability, do already have a promotional plan that can only be realistically initiated after the post OFC assessment and is one that will link to the run up to uplifting "at the right time". The right time might also include the arrival or promise of future revenue that needs to be played out.

Given the clear 'bust a gut efforts' to prepare for OFC, those most keen to resources future promotional efforts will in all.probability be POET senior management.  Shareholder concerns on upping promotional resources I suspect will be pushing on an open door.  

Finally, shortermism here clouds the realities that the POET management plan has to be acted out sequentially over times scales that stretch far more into the future than the emotional responses and reactions of poster here.  That's just the way it is, we're greedy and jealous but not always logical or aware of the necessary politics of managing company resources.

sula

 

 

 

 

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