My best guesses:

1. The stock began to run thanks to LWLG's run + shareholders' effort to spread the words about POET on other social media platform. Seriously, for the people doing it like me, it was as if we were seeing the efforts paying off in real time. We have more volume, more followers on StockTwits, more subscribers on Reddit, more mention and visibility everywhere. It was all well and good until management cashed in on their options and really hurt our effort to attract new investors (seriously, now it's become very tough to convince those new shareholders that POET isn't a pump and dump).

2. Over the long term, management definitely acted in the Corporation and shareholders' interest. Look at the chart over the past 4 years, shareholders are being rewarded. The stock is holding above CAD$1 WITHOUT REVENUE. Them selling into the rally and effectively ending it last Friday? No, it's not in shareholders' interest at all. I'd say we're due an update, it's been 1-month since OFC. Since samples are going out as we speak, I expect we hear something by end of August.