Given the objective risk profile of this investment (throughout the long evolution of the company) and the sheer magnitude of forthcoming industry disruption repeatedly lauded over the years, I find it odd that a mere 10x on today's share price (presently at a dismal low point) seems to be an acceptable return. Of course, that's barring the very real and fair possibility of people just not having the luxury of waiting any longer and needing to fund increasing costs of living, expenses, retirement etc. etc. etc.