I believe the lack of fanfare is a natural consequence of their own branding decision ahead of their own IPO to suppress the mention of Poet to the accentuation of only Celestial AI.  There is always an element of concern regarding motive that leads  to a very cautious stance when you are on the suppressed side of it, regardless of how good it may ultimately prove to be.  We saw those concerns manifest upon the recent announcement of the Rockley patent aqcuisition by CAI that also may just as likely open up entirely new TAMs for our own technology through the CAI relatioship.