Moi, not sure about the easy part unless that was a note of sarcasm lol.
Tekra is the only other company I've come across using a similar process. I'd love to see a similar marketing video at some point when HPQ/Pyro are ready. I suspect they've something in the works when that time comes. 

As far as buying more HPQ, I would encourage it at this pullback. There will be more than enough demand for many players in my opinion so the competition doesn't concern me.