MA’ADEN is making steady progress toward achieving its goal to become a global Saudi mining champion and a sustainable contributor to the realization of Saudi Arabia’s Vision 2030.

Saudi Arabia has a significant mineral potential that is relatively underexplored compared to other mature mining markets, with $1.3 trillion worth of unexplored mineral assets. With the right pool of investments and resources, we will be able to unlock the true potential of Saudi Arabia’s mining sector.

MA’ADEN will deliver on its 2040 goals through four strategic pillars:

Pillar 1: Focus on value

• Focus on the upstream business by diversifying our product portfolio towards high value products and enhance our customer intimacy and value chain positioning.

Pillar 2: Leverage KSA resources

• We will increase production capacities in current value chains and continue our investment in exploration and mining of Saudi Arabia’s rich mineral endowment, which is estimated to be worth $1.3 trillion, to grow our business and add new minerals to our portfolio.

Pillar 3: ESG leadership

We will become a local ESG role model in the Kingdom and contribute to the nation’s ESG objectives.

• Align with the Saudi Green Initiative, by reducing our Carbon neutrality CO2 by 2050
• Follow a balanced approach and select initiatives considering their financial implications.
• Increase the proportion of women and Saudi nationals in our workforce.
• Work with suppliers who meet our ESG requirements.

Pillar 4: Drive productivity

• Increase our productivity drive by adopting new technology, innovating in our processes, and investing in our people to maximize value.