I may have posted this previous (can't recall) but it has many good tidbits.  First, it calls out Pyro's PureVap process by name for its costs reduction and output yields and secondly speaks to something that Pyro may cause based on those yields...

In short, by reducing the cost you increase the market by making those items cost available to more folks considering the other advantages of this technology.

Going forward, as the cost of titanium lowers and more applications are discovered, titanium 3D printing will become a great manufacturing alternative for a much wider range of industries.