While I can't quote the interview but I recall Peter saying they can sell their powders for what it costs for other manufacturers to make and still be profitable. I also recall their plan was to optimize the process and get into a serious chunk of the market. By being able to undercut their competition and still be profitable they could easily secure large orders. This is the first step. While it was adopted slower than the gangbusters we were told I'm still happy to see things progressing. Here's to changing the whole market. Go PYR go!