I don't expect warrants to get a lot of play, for good or for ill warrants don't have the same attraction as shares.  I know too many people who invest, and have been investing for years and years....they don't understand concepts like future contracts such as calls and puts, or the simple mechanics of a short sale.  Shares are cut and dried and easy to understand.

This article is targetting "young investors", although obviously anyone can read it.  TFSA accounts carry over, someone who's been filing tax returns since 2009 forward can have as much as $57,500 invested in their TFSA.  That's initital after tax dollars invested, it does not include growth.  Lots of people now have $100K+ in their TFSAs.  The CRA has actually cracked down on people who have grown their accounts to $1 million+, subjecting them to taxes because they're using the accounts for income, not savings.  

Will this article have an impact?  I think it will, at least some.