Let's say that RVX does pop on Friday....just for fun let's say it goes to $3+, nobody would be upset. 

Now those like yourself and CCD would say, 'its because they said xyz, the news about abc....that's why it went up, the TA was meaningless on Mon/Tues/Wed'. 

And that would be all well and good....TA has never been 100%, but then often you'll se a company report an earnings beat and the PPS drops and those who rely solely on fundamentals say....'why is it going down???  the fundamentals are good"!!!