Merc, the market will move the price when it figure's it is time, Everone blasted the ad in the Globe and Flair. The people that will move this stock are the general public, who right now could give a crap less about gold and gold stocks. I tried to convince my daughter and son in law to sell their mutual funds and buy gold last weekend for the twentieth time and their reply was "We're young, the market will recover in time for us to need it". If the people you know won't listen, then we're a long ways away from irrational exuberance yet!