MONTREAL, Feb. 2 /CNW Telbec/ - Sonomax Hearing Healthcare Inc. (SHH:TSX Venture) announces that with reference to its previously-announced conference call scheduled for February 4th, 2010 at 11:00 AM EST, in addition to updating investors on the results of Sonomax's initiative to license its new Self-Fit(TM) headset technology at the recent Consumer Electronics Show in Las Vegas, and the company's outlook for 2010 and beyond, the company will also report on the $1.74 million non-dilutive financing arrangement that it has entered into with Benvest New Look Income Fund (BCI:UN: TSX).

All interested parties are invited to participate by dialling toll-free 1-866-365-1119 (North America only) and 1-416-849-7329 Outside North America. You will be put on hold until the conference call begins.

Management's report will be followed by a Question and Answer period. Management notes that Sonomax is bound by a number of Non-Disclosure Agreements that were entered into at or before the CES, and that consequently, some of the information that is communicated will need to remain generic. We trust investors will understand the sensitive nature of our licensing business model.