developing products to protect hearing and improve listening

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Message: my post on sh

Yeah that was a good reply but let me add a few little details:

3) what are the impediments to introduction of the V4 technology, if any? I've heard all the stories about the upside; I also want to know the risks.

REPLY: There is always risk with anything when your moving into production. Right now the v4 is in testing phase. So, lets say the first phase of testing comes back at 90% success rate. Well, 90% is good but its not going to fly of the shelf because no one wants to eat a loss on 10% returns. As I understand it the V4 is well past 90%. We can run with 95% success and 97% is the ideal target. Once the testing is all done they should be able to move into mass production. Its not likely as simple as i have made it sound but we are in the testing phase. So the risk is that we can not get to 95%....

5) why aren't we seeing some active promotion on his part over the last two months? Given the recent media news about hearing loss in teens, it is time to deliver for investors.

REPLY: Its coming, keep you eyes on newspapers and other media types. You saw the Globe and Mail media, do you really think that’s going to be it? Nick has lots of work to do including getting everyone to exercise their warrants which he has been doing. Additionally, Nick is working on other promotions that you will not see in the news... he is meeting with retailers, distributors etc. Its not as simple as producing a new and innovative product and yelling out your window "HEY LOOK WHAT I HAVE!!!". You have to set everything in place from production to distribution to promotion.

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