Let's face it... mining is not sexy, especially minerals. The jobs are not high-tech, it is dirty and possibly harmful to the environment. To the Canadian public at large, it falls below the oil industry. Give them gold or diamonds, ok. Nickel? Copper? Whatever. Chromite? Who needs it?

Now, we all know the difference, and we can all help them understand by helping them understand that Chrome is used for more than bumpers and motorcycle parts.

That will get them excited about the ROF too!