In a resounding testament to its prowess in the AI and retail analytics sector, VSBLTY Groupe Technologies Corp. (OTC:VSBGF) (CSE:VSBY) (Frankfurt:5VS) announces a groundbreaking achievement in collaboration with Winkel Media. The latest quarterly report indicates a staggering 85% surge in programmatic media sales from October to December 2023 compared to any of the previous quarters in the same year.

Background and Context

VSBLTY has carved a niche as a leading AI software provider, specializing in security and retail analytics technology. The company's mission revolves around transforming the retail landscape through innovative AI solutions. With a global presence and a commitment to revolutionizing consumer engagement, VSBLTY has consistently delivered cutting-edge technologies.

The strategic collaboration with Winkel Media, a key player in the retail media network, has been pivotal to VSBLTY's success. The joint venture, formed over two years ago, has reached a critical mass, demonstrating its ability to deliver double-digit sales lift consistently. The success of this partnership underscores VSBLTY's forward-thinking approach in anticipating industry trends.

Key Highlights and Advantages

The remarkable surge in programmatic media sales is a testament to the effectiveness of VSBLTY's solutions. Winkel Media's network, concentrated in major markets across Mexico, has yielded an impressive 85% increase in sales. This achievement is particularly noteworthy as it outpaces all previous quarterly performances in 2023.

Diego Sanchez, Chief Revenue Officer for Winkel, attributes this success to the strategic placement of in-store screens, leveraging advanced computer vision data analytics. The ability to target stores demographically and geographically, measure customer engagement, and provide real-time insights has set VSBLTY's solutions apart. The anonymized nature of the analytics protects consumer privacy while empowering brands to make informed decisions.

Potential Impact and Significance

The surge in programmatic media sales not only signifies immediate success but also points to the long-term impact on the retail media landscape. Retail Media Networks, gaining traction globally, are reshaping how brands engage with consumers. VSBLTY's success with Winkel Media serves as a template for future networks, ensuring immediate revenue growth and solidifying the company's position as an industry leader.

Expert Opinions and Analysis

Jay Hutton, CEO of VSBLTY, expresses confidence in the company's trajectory, emphasizing the decision to form the Winkel Media Joint Venture over two years ago. The recent acquisition of Shelf Nine in the U.S. and the installation of in-store screens in the largest supermarket chain in the Middle East underscore VSBLTY's commitment to expanding its global footprint.

Industry experts anticipate that the success in Latam will reverberate in other major markets, creating new opportunities for VSBLTY to showcase its innovative solutions. The seamless integration of computer vision analytics with in-store media highlights a paradigm shift in how brands connect with their target audiences.

Challenges and Considerations

While the success story is compelling, it's essential to consider the challenges associated with rapid growth. VSBLTY acknowledges the need for a strategic approach in emulating the Winkel model in new networks. Balancing immediate revenue growth with long-term sustainability will be crucial as the company explores new markets.

Conclusion

VSBLTY's record-breaking quarter with Winkel Media signifies more than just financial success; it symbolizes the transformation of retail media through AI-driven innovation. As the company continues to expand its global presence, investors and the business community are invited to witness the unfolding narrative of a company at the forefront of reshaping how brands connect with consumers. In a world where retail experiences are evolving, VSBLTY stands as a beacon of innovation, offering a glimpse into the future of retail media.

View release: https://www.stockwatch.com/News/Item/Z-C!VSBY-3503484/C/VSBY