The Intersection of Marketing & Security; Transforming Retail Spaces and Providing Actionable Insights
Strategic Acquisition Estimated to Realize up to 38 Million in Revenue over Next 36 Months
Jay Hutton
Co-Founder / CEO, President & Director
Mr. Hutton is both the visionary leader of this new company and at the same time brings day-to-day balance to the team, fostering quick-to-market client opportunities with focused, disciplined attention on the challenges inherent in their execution. He draws on his many years of experience as a seasoned software executive with a career spanning more than 25 years. Mr. Hutton began his career at Gandalf Technologies, an Ottawa-based pioneer of data communications technology, in 1988. He later served as Country Manager (Canada) of Ascend Communications during its rapid growth, public offering and ultimate sale to Lucent Technologies in 1999. He then spent the next 10 years as President and CEO of a privately financed, private company that ultimately went public. Prior to starting VSBLTY, he managed the introduction of electronic payment options to New York City’s 13,000 taxicabs that also functioned as in-vehicle media outlets for local news and weather.
Linda Rosanio
Co-Founder / COO
Ms. Rosanio serves as Chief Operating Officer of VSBLTY. She began her career in the 70s as a Media Director responsible for her ad agency’s planning and buying of all forms of media, from radio and television to billboards and point-of-sale advertising. Her transition into Client Services gave her the foundation for the start of her own agency in 1985. She grew her own company over the next 30 years to 230 people with 100m in sales. It was Ms. Rosanio's company that served as the incubator for FloorGraphics. Her client service and operational knowledge is deep and wide, and includes an in-depth knowledge of the CPG, retail and casino client mentality. Her food and beverage team members were avid students of shopper marketing and her agency served as a roster agency for Coca-Cola, developing and executing national point-of-sale promotions. She brings her combined knowledge of media, client service and operations to help drive the continued success of VSBLTY.
Fred Potok
Co-Founder / Chief Sales Officer
Fred is Co-Founder of VSBLTY and brings 20 years of CPG and retail experience as well as his many long-term relationships to his role as the head of global sales for VSBLTY. Fred founded FloorGraphics, a privately-held in-store advertising company in Princeton, NJ where he was Chairman, CEO and President. Fred was responsible for inventing and conceiving the “floor decal” as an advertising vehicle that redefined point-of-purchase advertising on a global level. Fred grew the firm from $1M in 1997 to $70M in 2001. FloorGraphics ranked #11 in Forbes as the fastest growing privately held company in 2003 and #39 on the Inc. magazine 500 list of entrepreneurial firms.
Jan Talamo
Co-Founder / CCO
Jan Talamo is VSBLTY’s Chief Creative Officer and Head of Brand Strategies. Jan has spent 30 years in the marketing business building campaigns and executing brand growth ideas for clients in both the CPG and Casino/Gaming industries. Jan has served as Chief Creative Officer and Partner for three companies over his career and is most noted for his quick assessment and creative integration of digital technology as it has rapidly and continually changed the client engagement and the point-of-sale landscape. Jan is a compelling presenter and oversees the development of all client and prospective client communications, including the imagining and creation of the extensions of their brand campaigns onto the various VSBLTY digital screen platforms.