It's been a tough two weeks for the share price. The Doctor had stated the company had hoped to have masks on the market by the end of December. In fact the share price rose to over $3.70 on that news. Basically two months later the masks are still not to market and there is no publicized approval from Health Canada regarding the coating on Trebor RX masks. 

It is the Boards job to increase the value of the share price and protect the increased value. There has been no news recently and the market is reacting appropriately. Perhaps the good Doctor jumped the gun by forecasting masks to market in late December.

Zen is still a speculative play and as time goes on without significant news the share price will head South as we've witnessed over the last few weeks.

Not all the ducks were in a row when the Doctor rushed the news to market back in the late fall.