"2.Battery life technology monetezation"

Though they have developed a battery monitoring application it is not related to battery power consumption.

As Jhalk pointed out....And I think it was a quote to him from RP, that he may have paraphrased....

Battery consumption is a direct result of the manner in which they utilize RAM in conjunction with the flash. The type RAM they utilize is a select implement governed by their software or OS.

From Jhalk just slightly touching up the nomenclature....

"The extended battery life is a function of firmware,  incorporating hardware(cache/microcontroller) with EDIG's exclusive software."

 http://www.agoracom.com/ir/edigital/messages/692657#message

 doni