"2.Battery life technology monetezation"
Though they have developed a battery monitoring application it is not related to battery power consumption.
As Jhalk pointed out....And I think it was a quote to him from RP, that he may have paraphrased....
Battery consumption is a direct result of the manner in which they utilize RAM in conjunction with the flash. The type RAM they utilize is a select implement governed by their software or OS.
From Jhalk just slightly touching up the nomenclature....
"The extended battery life is a function of firmware, incorporating hardware(cache/microcontroller) with EDIG's exclusive software."
http://www.agoracom.com/ir/edigital/messages/692657#message
doni