Re: pusher has a question?LL et al / yep... / DaBoss..John
in response to
by
posted on
Apr 28, 2008 07:57AM
I would suggest that the military is our best bet. The sales price per unit I believe is far too expensive for marketing the eVU to the Health, Auto, Cruise Ship and other related market segments.
As you know the military often times doesn't pay close attention to the price, but do look at the price value of an item and are more inclined to pay higher prices compared to other industries.
Also using a third party would have advantages, particularly from a cash flow concept. It may be funded by the third party, eliminating the need for large amounts of capital by edig, which is the main reason we have not directed any sales effort into non IFE markets.
I see the airline payback as being much quicker than other industries. They have a few hundred individuals per trip and sometimes two to three trips per day on a single plane. In addition they have potential savings from using less fuel because of the weight factor when compard to other entertainment alternatives.
This market could put us in a potential breakeven or profit picture and then we wait for the big dollars to flow from DMs work effort.