BOW did what IMS did with American Airlines. They low balled the price down to a point that American was "practically being given the PEA" They did it just to have the press release stating IMS "had landed" American leading the general public to believe the PEA was the "cats meow" when it really was and is a second rate product.
Great emphasis is given to the "deal" given to land the contract between BOW and whoever. You can bet BOW needed SOMETHING the get back into the game and I will bet he made a deal that was very lucrative to the airline.
Unfortunatley EDig cannot create, manufacture, and deliver an IFE, eVu, without making some money on it. They have no back up like BOW has with Wencor.