High Velocity PR Services Moving at the Speed of News
In an age of instant communication, a successful PR program must be built on a strong foundation in order to respond quickly to market shifts and opportunities. The following tactics are just a sampling of the initiatives we weave together and deploy as we craft a program strategy.
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>Media Relations
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>Market Intelligence
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>Materials Development
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>Event Orchestration
Program Development and Counsel
• PR program plans for corporate and/or product
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• Issues development |
| • Launch plans |
• Q & A documents |
| • Message and positioning developmen |
• Executive coaching |
| • Message segmentation |
• Media training |
| • Positioning and message segmentation workshop |
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Media Relations
| • Outreach to editorial targets |
• Gift guide placement |
| • Press/analyst tours |
• Editorial calendars |
| • Story proposals |
• Press office/news bureau |
| • Interviews |
• Trade show support |
| • Product review and evaluation programs |
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Industry Analyst Relations
| • Assessment and relationship development |
• Briefing Programs |
| • Outreach to key analysts |
• Profile development |
| • Analyst tours |
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Market Intelligence
| • Competitive analysis |
• Web site monitoring |
| • Internal/external audits |
• Review and interpretation of secondary research |
| • Internet polling/surveys |
• Topic and issue assessment |
Media Intelligence
| • Media profiles |
• Topic assessment |
| • Customized database development |
• Coverage audit |
Materials Development
| • News releases |
• Speech writing |
| • Feature stories |
• Video news releases |
| • Opinion pieces |
• Case studies |
| • By-line articles |
• Editorial briefing papers |
| • Customer application stories |
• Corporate presentations |
| • Technology articles |
• Corporate fact sheets |
| • Perspective pieces |
• Executive biographies |
| • Market impact/trend stories |
• White papers |
| • Market briefs |
• Advertorials |
| • Media advisories |
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| • Corporate/product backgrounders |
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Internet Initiatives
| • Social news releases |
• E-press kits |
| • Blog development/relations |
• Webcasts |
| • Search engine optimization |
• Web site development |
| • Online events |
• Web site content and copy |
| • Net branding |
• Online news center |
Event Orchestration
| • Speaking engagements/bureau |
• Product premieres |
| • Press conferences/parties |
• Developer/user group conferences |
| • Road shows/seminars |
• Reseller meetings |
| • Trade show support |
• Membership events |
| • Roll-out events |
