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High Velocity PR Services Moving at the Speed of News

In an age of instant communication, a successful PR program must be built on a strong foundation in order to respond quickly to market shifts and opportunities. The following tactics are just a sampling of the initiatives we weave together and deploy as we craft a program strategy.

  • >Media Relations
  • >Market Intelligence
  • >Materials Development
  • >Event Orchestration

Program Development and Counsel

• PR program plans for corporate and/or product
• Issues development
• Launch plans • Q & A documents
• Message and positioning developmen • Executive coaching
• Message segmentation • Media training
• Positioning and message segmentation workshop

Media Relations

• Outreach to editorial targets • Gift guide placement
• Press/analyst tours • Editorial calendars
• Story proposals • Press office/news bureau
• Interviews • Trade show support
• Product review and evaluation programs

Industry Analyst Relations

• Assessment and relationship development • Briefing Programs
• Outreach to key analysts • Profile development
• Analyst tours

Market Intelligence

• Competitive analysis • Web site monitoring
• Internal/external audits • Review and interpretation of secondary research
• Internet polling/surveys • Topic and issue assessment

Media Intelligence

• Media profiles • Topic assessment
• Customized database development • Coverage audit

Materials Development

• News releases • Speech writing
• Feature stories • Video news releases
• Opinion pieces • Case studies
• By-line articles • Editorial briefing papers
• Customer application stories • Corporate presentations
• Technology articles • Corporate fact sheets
• Perspective pieces • Executive biographies
• Market impact/trend stories • White papers
• Market briefs • Advertorials
• Media advisories
• Corporate/product backgrounders

Internet Initiatives

• Social news releases • E-press kits
• Blog development/relations • Webcasts
• Search engine optimization • Web site development
• Online events • Web site content and copy
• Net branding • Online news center

Event Orchestration

• Speaking engagements/bureau • Product premieres
• Press conferences/parties • Developer/user group conferences
• Road shows/seminars • Reseller meetings
• Trade show support • Membership events
• Roll-out events
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