Cash management is a vital aspect of any business, small or large.
As cash balances grow it becomes more important to properly utilize the company's cash using all instruments available. With internal financial capability, the international exchange market is also utilized by many companies.
Generally, at least with multi-national and diversified Corporations, cash management is a daily activity and having any idle cash sitting around is a mistake and very costly to the company.
Edig should consider using some of the new funds to expand their internal capability by hiring a top level financial individual and seasoned Marketing/Sales personnel to pursue opportunities outside of the IFE market segment.