Intel invests in movie downloads

Correspondents in Idaho

JULY 07, 2005

INTEL said that it has made an investment in ClickStar, a new digital entertainment company that aims to offer an online movie download service over the internet.

Intel will join the project with Revelations Entertainment, created by actor Morgan Freeman and producer Lori McCreary, the group said in a statement issued to US media and technology executives.

ClickStar`s strategy is to create an online service in which consumers can access, pay for and download first-run, pre-DVD-release films and artist-created entertainment channels in their homes,`` the group said.

``This new online destination will be designed to give filmmakers a vehicle to connect directly with fans and offer consumers a new way of experiencing home entertainment. ClickStar will enable new business models resulting in increased revenue opportunities for the film industry.``

``ClickStar addresses the growing worldwide consumer demand for digital content - especially filmed entertainment,`` Mr Freeman said. ``Our goal is to deliver first-run premium entertainment to film fans around the world and to make film easier to buy than to pirate.``

``This is a significant step that will transform the consumer`s entertainment experience in the digital home,`` Intel chief executive Paul Otellini said.

``With Intel`s new digital entertainment platforms and ClickStar`s exciting new digital entertainment service, consumers will be able to watch first-run films and premium content from the comfort of their living rooms.``

Reuters