I have no idea how something like Nunchi would be marketed. I go to a few mobile conventions, and see booth after booth after booth of cool ideas, with engineers very proud of their cool widgets and gadgets and apps, but if you ever ask how they plan on making money on this clever stuff, they dont seem to have an answer. I think most of them wish they will be like Instagram, and have Facebook buy them for 1 Billion dollars.

Im sure E.Digital has a marketing plan they are executing, and once they sign up partners and OEMs, they will probably make an announcement.