"Why would Gimbel feel it nessesary to rush it "

If you have watched the video...and that whole scenario of the pizza meal....

I your opinion, was that video focused on the pizza vendor audience, or the phone user audience?

IMO, it was focused on the Pizza vendors...etc, in a way that says to that vendor, this is how you get your product in the phone users face.

The depiction and execution is in the sense of a normal day of the phone user. Simply driving home and not thinking about pizza in any way....other than the phone knowing pizza is a favorite.... and sticking out an ad as approaching the pizza establishment.

That is totally wrong, IMO, if the video audience target is for new phone users. It turned me off, perhaps you do not mind irrelevant ads in your normal day to day.

They got the video wrong if the audience is for new phone users. They got the video right if the target audience are vendors.

You tell me, what audience is the target?

IMO, its a rush job...with mixed signals as far as I'm concerned.

doni