"Messages that are simple like this video does not confuse anyone."

You are missing my point as far as intended audience..Ok forget about that, I'm offended as a consumer the way the cartoon is depicted.

Other:

This video is not had to figure out technically...

This is the scenario in the video: keep in mind that most everyone likes pizza.....with that, the referred message in the video is worthless.

The depiction and execution is in the sense of a normal day of the phone user. Simply driving home and not thinking about pizza (or verbailizing in anyway the notion of pizza to toggle an ad) in any way....other than the phone knowing pizza is a favorite.... and sticking out an ad as approaching the pizza establishment.

Vendor Data is on the phone, the ad is toggled from that vendor data as it approaches the pizza joint.

An app combination of GPS and vendor vicinity toggles the ad...That is what I see in the cartoon and the audio explanation. It's vendor driven and not a phone user consideration..

doni