" Jager does not fill the “unique social signature” gap of Jolliff.

Petitioners argue that, because the duplication of data in the avatar selection logic

table would have been inefficient, a person of ordinary skill in the art would have

been motivated to seek out more efficient data structures such as those described in

Jager. (’522 Petition at 17.) Petitioners fail to explain why the duplication of data

in Jolliff’s avatar selection tables is inefficient and why Jager’s alleged “removable

of duplicate profiles” would be more efficient. To this extent, Petitioners fail to

meet their burden of establishing a motivation to combine the two references."

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