Yep, and the cost link I put up does not include production costs, which usually very much exceed the air time.  

When was the last time anyone saw an infomercial for a jurior mining company, let alone an explorer?  It doesn't happen, and there must be a very good reason why.

I know someone here has better credentials for explaining this than I do, so I'll not post further on this subject, as much as I may like the idea of an infomercial.

VP