This has nothing to do with LBSR other than he is a board member. This is misleading propaganda. Good for him in his real business and his medical pursuits, particularly if they pan out and improve quality of life for those affected. If people on the board of LBSR applied even a small portion of their time towards making something happen, the way they do in other ventures and their "real" interests, LBSR would likely be recognized throughout north America, and posssibly the globe. This release is another dissappointing yawner.