Two subjects:

Subject #1) On the Message Hub and privately, I’m being told not to be so cautious. By saying that, you’re registering your confidence in me to use my own discretion. Thank you. That’s helpful.

However, being cautious is far from my main reason for my being so deliberate. First, I will speak with greater persuasiveness knowing, as I speak, other people are relying on me; and they’re behind me. I will be reporting back to the Message Hub. I look forward to that because I know I will not be taking “No” for an answer.

Moreover (and more important at the moment), we will only have one opportunity to make our First Impression. I will not make that First Impression easy to forget.

I will not be talking to the Directors to shoot the breeze. Even after an agreeable conversation, for the results to add up to something tangible, they must be tracked, monitored, quantified, reported back, and reinforced. In other words, after getting what we want in promises, I will document it and conduct regularly scheduled follow-ups to make sure there are hard statistics frequently reported back to us, verifying that real measurable progress, unmistakably, is being made every day.

I will be using some of these same words in my letter to the Directors. I will cover how mindful and dutiful they should be in monitoring their business conversations, just as how mindful and dutiful we ourselves are in monitoring our own conversations with them. Just as I will be “on their case” (so to speak), I will convey to them (politely) that we will be expecting nothing less than “they be on their own case” (so to speak), so far as being sharp and attentive to what shareholders require of them.

Subject #2) On the lighter side, many times I can figure out things on my own. However, this name thing is not one of those times. I’ve learned by listening. Also, I’m coming to realize selecting our name, indeed, is worth the thought being given to it.

According to the responses, either the word “Investor” or “Shareholder,” singular or plural, should be in the title. There’s been some discussion of which word is preferable. “Investor” conveys the impression of someone who has been more thoughtful before acquiring a position in FNC. On the other hand, “Shareholder” does not say anything about our past behavior (which may or may not be preferable).

All the parts (even the smaller ones) of the First Impression are important. We want the first punch to be the knockout punch. Our patience for delays and longer arguments is already nonexistent. That’s why the name itself should get the full measure of consideration (at the expense of lower consideration than usual to its acronym). The first thing we present is the name, not the acronym. First things first.