"The ones that are really going to take a hit here are those that have built up a good amount of reserve in goodwill. Hoov and Glor's integrity have been put into serious jeopardy, particularly Hoov,"

I don't really agree with your opinion as stated. G & H aren't responsible for N.R.'s, the content or how they are worded. Both of these gents responded to their interpretation of what is known and what it implies regarding company assets. They are neither responsible as to how the public responds to company data nore the manipulation that follows by market participants.