JHolmer wrote: Agreed. I think at this company life-cycle it's entirely appropriate to inquire about metrics - target demos; share-of-voice; top-of-mind-awareness; measurable strategies & tactics....

I like your buzz words, although you also imply it is appropriate to expect POET to spread it out for the world in detail, the "Master Plan" for everyones's approval?

Business and War are very similar, a lot at stake. I highly doubt the Combatant Commander is going to invite anyone into the tent so they can get that warm and fuzzy feeling.....or were you looking to use the word "inappropriate"...remember the topic is about "Getting it"