When Jony Ives says: "...there's a fabulous roadmap for these products..." as he waves his hand over a table covered in Apple watches...

Eileen, I don't think you are over stretching at all. I think you are right on the money.

Everyone can see that in its present form the apple watch is a dud. But as with their other products, they are attempting to start a whole new vertical that can possibly grow into the next product you didn't know that you needed. From Apple's perspective, they know the tech isn't here yet, but its coming, and by golly, I do believe that POET will be a big part of it.

Speculation, yes, of course, but I got goose bumps all the same: http://www.cbsnews.com/news/60-minutes-overtime-can-apple-still-change-the-world/

(at minute 1:55)