Great response John. It's time for this company to deliver though. 

I've seen it too many times now us shift focus from one direction to another. We can say we found a better direction or a larger market to address, and this might be true, however at a certain point, you need to deliver a product and  show the market you can deliver. From there you can be given a larger leash to run with. 

This does not mean a denselight or BB product either.