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Message: Press release out this AM

Nov 07, 2008 10:19AM
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Nov 09, 2008 01:42PM

Nov 09, 2008 01:47PM

Press release out this AM "communicating" an overview of drilling to date, with results, in the hinge.

Title could have been "doctored!" An editorial comment.

The following title appears on Kitco:

San Gold post new Hinge zone results and summary

Alternate title :

1) SAN GOLD posts continued "high-grade" results in new "Hinge Zone"

2) Fantastic "high-grade" results posted by SANGOLD in new "Hinge Zone."

Headlines "grab" attention. High-grade results, by their very nature, are "fantastic!" There are several other adjectives "waiting in the wings," that would also "raise the spectre!"

A little "zip" is not just good, it's GREAT!"

Headlines or titles are not meant to put the reader to sleep, they are meant, by design, to slip into your subconcious and "wake" you up!

They are designed to "draw inrterest" from the widest spectrum of readers possible, ie, editorial and commodity writers with national press connections.

Titles drawing this interest are often more important than content of the article!

'nuf said!

RUF said



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