that most shareholders, upon looking at company news section when checking stock prices, see this as an insider sell even though it is not the case.

If I did not follow this closely, saw the pps dropping, the 10K report and the SEC filing of an insider selling, I might just be tempted to unload.

If this is part of the reason for the current depressed pps, those buying are getting a deal if this truly turns out to be a DYNAMIC year for the company.