This topic was discussed a couple of weeks ago.  I remeber making the point then that it would/could be a waste of time and money to go all out with the PR blitz while there still remained a sizable obstacle in the way of significant share price appreciation - namely the warrant overhang.  Why not wait until that is out of the road so that effects of a PR campaign are not completely dampened by additional conversions/selling? 

Then again, I am of the opinion that we should not need a PR campaign to help bolster share price, rather the merits of the company itself and the financial performance thereof will do the job itself, in due course.