You are absolutely right, greeneyes - "big bang" is not meant to be hundreds of % increase in shareprice, it's meant to be a concentrated communications campaign.
There are situations in communications, where you need all the communications power at "one point" - and I see Patriot as one of these companies, where they have to turn their image "from one day to the other" (sorry, I could better explain it in german...) in terms to attract new kind of investors (additional to the regulations barriers for investment funds).
If I would be responsible for communications for PTSC, I would recommend the following to Turley & Pohl:
Wait until you are very sure of the success of main business drivers in your company (legislation, new licencees with bigger revenues etc.) and wait until you have enough follow-ups for your story.
Then go to the market - in all the media you can cover with all the power you have.
It's very hard for a company of Patriot's size to stay in the media for more than days (not to speak of weeks or months) - so you have to be very careful, that "everything" is perfect, when you start your campaign. And I'm quite sure, that after this start good things will unfold and develop in a very fast manner.
I'm looking forward to the next weeks and months!
GLTA