IP is a product, but unforunately it is over looked as one much to often. I think we are ahead of the curve. The advantage we have as individual investors is that we have no fear of professional humiliation that a major institutional investor or analysis may have in picking a long shot and then failing. We loose only money but not presteige, so we have no fear to tread where others have not. Thats fine with me justification and money will come for us very soon.