"The markets do not give much hoot about impressive metals on public, they care about money and how quickly and easily it can be made,"

Perhaps you can explain then the major profits recently made by many a REE company of late. Companies who are still in exploration for these elements. Platinum and friends are also relatively rare and demand will be strong for these. Ni..... there are many mines out there for it and NOT will have to shine in order to garner attention. Which it will also do in time. Just my opinion.