You always have to be reading between the lines, and I think its essential to look at the trading...the technical indications.  I've often expressed the opinion that technicals have to be measured up against the fundamental picture, with particular attention paid to the news and the presence or absence of hype, promotion and news.

Assuming we get a September announcment that BETonMACE succeeded in meeting the primary endpoint or endpoints, but nothing else as iconoclast has indicated Paul Moon said....then imo it will be essential to look at the trading that ensues.  If volumes explode but the PPS struggles to climb....that could indicate that there are players dumping into the news in my view.  On the other hand if the PPS reacts strongly but volumes are tepid....I think that is the best case scenario for the longer term. 

Too many possibilities to consider right now...first we need the TL annoucement, then we shall see how she trades.