I do not believe that the company is purposefully burning cash. I do not believe that it is a matter of bothering. They are trying to create an income stream with something they believe is potentially viable. Either the market will agree with them or it will not. As SMAN said, it could be wildly successful, a complete failure, or anything in between. We do not have enough information to make a judgement on that. Based on where the stock price currently is I do not believe a grand slam home run is in the cards unless, of course, this under wraps thing is completely air tight. However, a double or even a single could help get us off the ground.