Another question is - How many retailers are on the same page?

We are all individuals with varying degrees of expectations and valuations of the company.

I may sell at an average price of 10$ spread all over, someone else in a single lump at 15$ while another may count his blessings in one lump at 5$.

A lot depends on average entry point, gains along the way if any and expected reward.

Do not expect cohesiveness from retailers, and probably from institutionals also.